Entrepreneurial Learning Series

Welcome to our Entrepreneurial Learning Series– the ultimate pathway to equip university students with the essential knowledge and skills needed to embark on your startup journey. In just one semester, we offer six dynamic classes covering vital areas such as accounting, legalities, marketing, and pitching skills. Our comprehensive curriculum is designed to provide you with a solid foundation, and empower you with the necessary know-how and practical expertise to navigate your entrepreneurship journey. Join us on this transformative start-up learning journey and unlock your potential as a successful entrepreneur!

Poster *All sessions will be conducted in English

*CCL recognised

*Participants who attend all sessions will receive a Certificate of Completion

Date and Time	Training Course	Content	Speaker
25 September, 2023 16:00 - 18:00 WLB301, i-Cafe	EL 101 Preparing yourself for a start-up journey Register HERE	- Idea generation techniques - Methods for identifying market opportunities - Assessing the feasibility of business ideas - Gov’t funding available to start-ups	Mr Fred Yung Founder, Smart Start, a training and consulting company for start-ups
13 October, 2023 16:00 - 18:00 WLB301, i-Cafe	EL 102 All You Need to Know about Product Development Register HERE	- Methods for identifying market opportunities - Assessing the feasibility of business ideas - Market Validation - Product Development Process	Mr Fred Yung Founder, Smart Start, a training and consulting company for start-ups
26 October, 2023 16:00 - 18:00 WLB301, i-Cafe	EL 103 Legal Considerations for Start-up Register HERE	- What to consider when planning a Co-founder shareholder structure? - How to manage contracts when dealing with investors or partners? - Potential liability risks you need to be aware of when kick-starting your business	Cermain Cheung Consultant, OLDHAM, LI & NIE Law Firm
10 November, 2023 16:00 - 18:00 WLB301, i-Cafe	EL 104 Essential Marketing and Sales Strategies for Start-up Register HERE	- Understanding customer needs and preferences - Developing a marketing strategy - Creating a sales plan - Building a brand identity	Prof. Howard Ling
23 November, 2023 16:00 - 18:00 WLB301, i-Cafe	EL 105 Essential Accounting and Pricing Strategy for Start-ups Register HERE	- Budgeting and forecasting - Understanding financial statements - Managing cash flow - Pricing Strategy	Henry Fung Director, Global Consulting Services Limited
30 November, 2023 16:00 - 18:00 WLB301, i-Cafe	EL 106 How to make a persuasive pitch? Register HERE	- Key steps to note before crafting a persuasive pitch - How to communicate effectively with stakeholders - Conducting effective sales pitches - Storytelling techniques	Laura Cozijnsen Principal Trainer Lighthouse Consultant Limited

Enquiries: Ms Becky Poon (T: 3411 5385; E-mail: becky_poon@hkbu.edu.hk)