Online Talk: The Procaccini and the business of painting in early modern Italy by Dr. Angelo Lo Conte

The paper investigates painting as business in early modern Italy by retracing the story of brothers Camillo, Carlo Antonio and Giulio Cesare Procaccini, owners of the most successful workshop active in Northern Italy at the start of the seventeenth century. Born in Bologna, the Procaccini relocated to Milan developing a business that fulfilled a variety of commissions including major religious works, paintings for the private market and decoration of aristocratic villas. As migrants, the Procaccini adapted to a new city, new regulations, new patrons, and to a different market. Through professional versatility, business acumen and ease in cultivating connections, they built a legacy that crossed the Italian borders and gave their business international appeal.