From Textiles to Art: The Transformation of Nan Fung Cotton-Spinning Factories into CHAT

Ada Leung, a marketing professional, integrates entertainment and arts expertise as Head of Branding and Communications at CHAT. With a sales background at Yahoo and Tencent, she excels in music promotions. At West Kowloon Cultural District Authority, she spearheaded events like the Jazz Fest, leaving a lasting impact on Hong Kong's cultural scene.

Topics Covered:
- History of Nan Fung Textiles and its revitalisation
- Ways to enhance cultural identity through effective marketing strategies
- The challenges faced during the transformation