CCL strives to promote student learning through means of non-formal educational modes including seminars, campus events, workshops, and experiential learning activities. Read More >

AD HERE Advertising Competition 2025

Campus Event-Competition, Skills Enrichment, Communication, Skills

03 Apr 2025

AD HERE Advertising Competition 2025
Students studying marketing communication are trained to be effective communicators in dealing with internal and external stakeholders for an organization. PR and advertising techniques are taught to help them handle corporate image building and maintaining tasks at mass communication level.

With the aim of strengthening the connection of our students to practitioners in the industry, a competition named “AD HERE Advertising Competition” is organized annually. Through this competition, we hope that our students can earn valuable hands-on experience in a real job setting while our honorable partners/sponsors can foster good reputation and community relations through this meaningful and educational event.

In the AD HERE Advertising Competition, the contestants are going to design a complete advertising and public relation plan for our partner Yuet Wo*. Students' capability in conducting scientific market research, spotting out major marketing problems, and generating creative ideas in marketing communication will be assessed by the marketing professionals from the company. The Managing Director of the company, Mr. Jack Pong, will share his valuable opinions and viewpoints for the advertising competition as a guest speaker for all students. Audience can learn practical promotion and marketing strategy of a brand in a real market environment from the professional for around 2 hours during and after the competition.

*Yuet Wo (悅和醬園), a local soy sauce manufacturer, makes both sauce making and wine making since 1945.