From AI Tools to AI Creative Partners: Transforming Image, Video & Multimedia Marketing

The Virtual Exchange Masterclass, titled “From AI Tools to AI Creative Partners: Transforming Image, Video & Multimedia Marketing” and supported by HKBU Century Club, offers HKBU & SCE students an exceptional opportunity to gain inspiring insights into the transformative journey of artificial intelligence (AI) in content creation. The session explores how AI is advancing from a supportive tool to a true creative partner in image, audio, and video production. During this masterclass, distinguished guest speaker Mr. Roger Kan, VP of Strategic Partnerships at Cosmose, will highlight the ways in which AI is revolutionising content workflows and offer insights into the future of human-AI collaboration, particularly its impact on creativity, efficiency, and digital marketing strategies.

Following his presentation, participants will have the golden opportunity to join interactive discussions in Zoom breakout rooms with their global peers, working in teams to produce creative works using a designated AI platform under Roger’s guidance.

By joining this masterclass, students will unlock their creative potential, gain hands-on experience with AI, and collaborate with global peers. Under expert guidance, they will enhance innovation, digital skills, and intercultural communication, empowering their future pursuits in the rapidly evolving digital landscape.