From Idea to Reality: My Startup Journey in Advertising Tech

Emily graduated from HKBU PRA and then delved into IT, founding a mobile app company in 2005. She advanced mobile tech for businesses. Returning to advertising, she established an AdTech startup five years ago, revolutionizing ads with innovative strategies and models and elevating advertisers' impact.

She will share her journey of starting a business in AdTech, including the inspiration, successful campaign, challenges faced, and lessons learned.