Analyzing survey data is an essential skill for students and researchers alike, especially in the field of social science and the humanities. This hands-on workshop demonstrates how to use SPSS to perform statistical analysis on survey response data. Real data from an MTR advertisement survey will be used to provide a realistic learning experience. Learning outcomes include:
• Prepare dataset for SPSS analysis
• Explore survey data with descriptive statistics
• Analyze data using T-Test and ANOVA
• Interpret statistical test results to answer research questions