Entrepreneurial Learning Series 2.0

Welcome to our Entrepreneurial Learning Series– the ultimate pathway to equip university students with the essential knowledge and skills needed to embark on your startup journey. In just one semester, we offer six dynamic classes covering vital areas such as accounting, legalities, marketing, and pitching skills. Our comprehensive curriculum is designed to provide you with a solid foundation, and empower you with the necessary know-how and practical expertise to navigate your entrepreneurship journey. Join us on this transformative start-up learning journey and unlock your potential as a successful entrepreneur!

Poster *All sessions will be conducted in English

*CCL recognised

*Participants who attend all sessions will receive a Certificate of Completion

Date and Time	Training Course	Content	Speaker
2 February, 2024 16:00 - 18:00 WLB301, i-Cafe	EL 101 Network Like Professionals Register HERE	- Increase confidence and ability to attend business networking events - Present yourself in a confident and professional way - Overcoming event nerves and stress - Tips on how to approach strangers and begin a conversation	Mr Denis Miles-Vinall Managing Director, The Buckingham Academy
7 February, 2024 16:00 - 18:00 WLB301, i-Cafe	EL 102 Preparing and Empowering Yourself for a Social Start-up Journey cum StartMe Up Project for Inclusion Briefing Register HERE	- Introduction to the concept of social start-ups - Techniques for identifying social issues - How to identify a social issue that aligns with personal values and interests - Essential skills and mindsets for social entrepreneurs - Successful case studies - On-site free business consultation	Prof Howard Ling Prof of Practice, School of Business, HKBU
21 February, 2024 16:30 - 18:00 WLB301, i-Cafe	EL 103 Legal Considerations for Start-up Register HERE	- What to consider when planning a co-founder shareholder structure? - How to manage contracts when dealing with investors and partners? - Potential liability risks you need to be aware of when kick-starting your business	Ms Cermain Cheung Consultant, Oldham, Li & Nie Law Firm
14 March, 2024 16:00 - 18:00 WLB301, i-Cafe	EL 104 Start-up Marketing, Pitching & Story-telling Register HERE	- Understanding customer needs and preferences - Developing a marketing strategy - Creating a sales plan - Building a brand identity	Prof Howard Ling Prof of Practice, School of Business, HKBU
18 March, 2024 16:00 - 18:00 WLB301, i-Cafe	EL 105 Pricing and Accounting Considerations for Start-ups Register HERE	- Essential accounting steps not to be missed when starting a business - Accounting aspects that angel investors consider - Pricing Strategies	Mr Henry Fung Director, Global Consulting Services Limited
16 April, 2024 16:00 - 18:00 WLB301, i-Cafe	EL 106 Perfect Pitch to Success Register HERE	- Creating impactful storytelling techniques - Building rapport and establishing trust with the audience - Overcoming communication barriers and handling objections	Ms Laura Cozijnsen Principal Trainer, Lighthouse Consultant Limited

Enquiries: Ms Becky Poon (T: 3411 5385; E-mail: becky_poon@hkbu.edu.hk)