Digital Arts Marketing

This practical workshop introduces what happens after an arts programme is ready to be presented to the public. Drawing on art-mate’s experience in arts promotion, online ticketing, audience communication and event support, students will explore how arts programmes reach audiences and how audience experiences are supported from programme discovery to attendance.

The session will include insightful sharing from the speaker’s real-world experience, case study, group discussion, and practical exercise on communicating an arts programme to a specific audience.

Key Topics

• The role of art-mate in the arts and cultural ecosystem.
• How audiences discover, understand and attend arts programmes.
• The basics of arts promotion and audience communication.
• Practical considerations in ticketing and audience support.
• Career opportunities and transferable skills in the arts sector.
   

[What  You’ll Learn]

• A better understanding of the audience journey, from discovery to attendance
• Core concepts in arts promotion, ticketing, and audience development
  Greater awareness of career pathways in the arts and cultural sector.
• An opportunity to practise presenting an arts programme to an audience.

[About the Facilitator]

Ms. Jacqueline Lo

Founder of art-mate.net

Jacqueline is the founder of art-mate.net and an arts administration veteran with over 20 years of experience in venue management, arts administration, and funding allocation. She founded art-mate in 2013 to foster closer connections between artists, cultural organizations, and audiences.
 

[Registration] 

Co-Curricular Learning (CCL) recognised.

[Important Notes for Applicants]

1. Priority will be given to UGC students.

2. Successful applicants will receive a confirmation email.

3. Workshop quota will be assigned on a first-paid, first-served basis.   

4. UGC students will receive a full refund after participating in the workshop and completing the event survey.

Related Key Sustainable Development Goals (SDG):