Short Video, Big Impact: NGO Marketing

A practical workshop for students who aspire to contribute to NPOs and NGOs. Learn to apply core marketing principles to craft compelling proposals and showcase them in short videos that win stakeholder support.

The workshop will cover:

• Building internal buy-in: clearly communicate the value and necessity of marketing to colleagues and secure their support.

• Defining and segmenting target audiences, including service users, with precision.

• User scenario analysis: identify contexts where audiences are most likely to resonate with your content and take action (e.g., donate or participate), strengthening your organization’s brand influence. 

No prior experience required; ideal for students interested in marketing, communications, or social impact.

[About the Speaker]

Mr. Emerald Lee 李林風先生

Emerald is the founder of Time Will Tell Ltd. and a founding member of DE TESLA, a Hong Kong independent band. His work bridges music, the arts, and social innovation, advancing community engagement and cultural vibrancy in Hong Kong. He has been invited by GIAF (Korea) to share insights on Hong Kong’s social innovation and arts ecosystem.

Integrating technology with local heritage, Emerald collaborated with startup Storius and, in 2022, secured HKD 1.2 million from City University of Hong Kong’s HK Tech 300 Angel Fund. As a specialist in brand storytelling and narrative development, he has led Time Will Tell to partner with over 20 organizations in just one year, delivering notable projects including the Streetathon and Mak Man Kee Noodle Shop, a Michelin Guide restaurant.

[Registration] 

Co-Curricular Learning (CCL) recognised (except for SOWK2005 students).

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