In today’s fast-paced digital world, storytelling is essential for building your brand and promoting yourself. Join our interactive workshop, specially designed to help you turn ideas into engaging posts that shine online!
Our workshop is divided into two sessions, each filled with valuable insights and practical strategies. You have the flexibility to attend either session or both, based on your availability.
Key Topics:
1. Social Media & Digital Trends
Understand trends, current shifts in user behavior, platform features, and content consumption to craft relevant and resonant content.
2. Audience Persona Development
Create detailed audience personas and map their digital journeys to guide tailored content creation.
3. Discovering Your Angle
Learn how to identify compelling topics and develop a unique creative perspective and post structure that aligns and engages with audience interests.
4. Visual Communication Basics
Learn how words and visuals work together to create great impacts on the audience.
5. Practical Learning Activities
Key Topics:
1. Storytelling for Digital Impact
Apply emotionally engaging, authentic storytelling frameworks that spark interaction and build connections.
2. Content Creation Tips for Efficiency & Impact
Explore best practices for writing, designing, and editing across platforms — optimized for limited time and resources.
3. Content Strategy & Content Pillars
Structure your digital presence using clear content pillars aligned with communication goals and audience expectations
4. Instagram Algorithm Demystified
Understand how the IG algorithm works and what drives visibility and engagement
5. Tools for Creation & Storytelling
Leverage essential tools — including AI-powered platforms — to ideate, design, and produce content faster and smarter
6. Practical Learning Activities
Dr Bernie Wong founded Social Stand Limited, specializing in digital and social media marketing. Through collaborations with Fortune 500 brands such as Marks & Spencer, GAP, Adidas, and Disney, Dr Wong has established himself as a pioneer in using brand storytelling to engage target audiences and expand brand influence. As the founder of Social Stand Limited, he utilizes the transformative power of digital storytelling to deepen connections between brands and their target audiences. Dr Wong's proficiency in digital marketing has garnered recognition in the industry. He is a highly sought-after speaker known for his engaging and informative approach to hosting seminars and workshops where he shares professional marketing strategies and experiences, bridging theoretical knowledge with practical applications. His diverse professional knowledge is evident in his roles as a radio show host, newspaper columnist, and university lecturer.
Co-Curricular Learning (CCL) recognised for each session attended.
1. Successful applicants will receive a confirmation email.
2. A deposit is required from all applicants to secure a seat. Seats will be assigned on a first-paid, first-served basis.
3. UGC students will receive full refund after participating in the workshop and completing the event survey.
Related Key Sustainable Development Goals (SDG):
