AD HERE Advertising Competition 2024

Students studying marketing communication are trained to be effective communicators in dealing with internal and external stakeholders for an organization. PR and advertising techniques are taught to help them handle corporate image building and maintaining tasks at mass communication level.

With the aim of strengthening the connection of our students to practitioners in the industry, a competition named “AD HERE Advertising Competition” is organized annually. Through this competition, we hope that our students can earn valuable hands-on experience in a real job setting while our honorable partners/sponsors can foster good reputation and community relations through this meaningful and educational event.

In the AD HERE Advertising Competition, the contestants are going to design a complete advertising and public relation plan for our partner. Students' capability in conducting scientific market research, spotting out major marketing problems, and generating creative ideas in marketing communication will be assessed by the marketing professionals from the organization.

This year, our partner is the Central Market, a beautifully restored historic site that now serves as a shopping mall, seamlessly blending tradition with modern retail.