SEED Talk Series: Low Cost Marketing for Startup

Content of the Talk

• Basic Knowledge and Necessary Skills about Online Marketing
• Channels of marketing vs Types of startup (B2C, B2B, B2B2C)
• ​How to do online marketing; e.g. Adwords & Facebook marketing
• Marketplace vs startup-owned eShop

About the Speaker

MR. LUKE CHU

Mr. Luke Chu is Chairman of Hong Kong Internet & eCommerce Association and co-founder & Executive Director of Vizz Digital Group. Mr. Chu has over 20 years of experience in system development, project management and Internet technology management. Mr. Chu has handled over 3,000 projects and 100 brands, including Cathay Pacific, PCCW, China Unicom, Telecom Malaysia, Lands Department, Hong Kong Customs and Excise Department and Consumer Council. Luke also established ‘Hong Kong Brands Protection Alliance Limited’ (HKBPA) in order to protect the intellectual property rights of local innovations from different industries. Mr. Chu is a passionate trainer and speaker and he currently is adjunct lecturer of Heng Sang University, Executive Development Center and adjunct lecturer of Hong Kong Shue Yan University, Journalism & Mass Communication. Apart from the above, Luke has also lectured on innovation management and design thinking. Design thinking courses are generally applied for different industries and different functional areas.

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