H&M TYA Guest Sharing
Seminar|CCL18190826
20 JUN
2019
- Speaker(s)
- Dr. Royce Yuen, JP
- Time
- 19:00 - 22:00
- Venue
- CVA111
- Language
- Cantonese
- Corresponding GA(s)
- Communication; Learning; Knowledge; Skills
- Fee
- $0.00
- Organizer
- COMS
“Brand matters” is a guest sharing to be delivered by Dr. Royce Yuen, JP.
Being a truly experienced branding & marketing expert, Royce did not only serve as Chairman in Ogilvy and HK4As, but has also been awarded with Top 10 CEO & Scholar Marketer of the Year. In this sharing, Dr. Yuen will be discussing
i) A full spectrum examination of the branding concept,
ii) Values of branding to corporations as well as individuals, and
iii) Some key principles of brand-building.
Students from any disciplines are welcome.
Being a truly experienced branding & marketing expert, Royce did not only serve as Chairman in Ogilvy and HK4As, but has also been awarded with Top 10 CEO & Scholar Marketer of the Year. In this sharing, Dr. Yuen will be discussing
i) A full spectrum examination of the branding concept,
ii) Values of branding to corporations as well as individuals, and
iii) Some key principles of brand-building.
Students from any disciplines are welcome.
Enquiry
Dr. Michelle Huang / Ms. Yasmine Chan
34116552 / 66992940
tya20192020@gmail.com